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Booking a remarketing campaign

Chris Horroll
Chris Horroll
  • Updated

All_housebuilders_remarketing_solution_zooplapro.jpg

 Note

This solution was formerly known as the product AdReach

This article includes: 

Booking an ad campaign

To book an ad campaign, your Account Manager initially requires 4 key pieces of information from you:

  1. The objective of your campaign, i.e. do you want to drive leads or traffic, or increase brand awareness
  2. The advertising platform you want to activate on which to promote yourself, i.e. Meta (Facebook/Instagram), Pinterest, or Google Display Network
  3. The purchase method and volume for your campaign, i.e. do you have a fixed budget, or are you wanting to work off a Cost per lead* basis for a guaranteed delivery of leads, or, a Cost per click** basis for a guaranteed number of clicks
  4. Basic information about your development, i.e. the name and address, as well as the current availability of plots, i.e. availability, price ranges, number of bedrooms

We'll then recommend you the best platform to help you achieve your objective.

Each platform has varying creative template requirements, of which we'll then need you to supply us with additional content and information. This is outlined in the appropriate Creative requirements sections below.

Using your developments outcode, your ad will be placed in front of the appropriate users (i.e. an audience type of buyers), at the right time, on the right platform, showcasing your brand and offerings.

We'll run the campaign(s) on your behalf and provide regular reporting via your Account Manager. In turn, you'll deliver on your business needs and objectives.

Creative requirements

Depending on your needs, we can build creatives in-house if supplied with the appropriate assets. Please see the following content and information that we require, in order to build your creatives on the relevant platform.

Alternatively, you may supply pre-made creatives, which can be uploaded directly to the platforms.

Meta (Facebook/Instagram)

  • As standard, you should provide a minimum of 5 high definition images for each development. This allows us to create a number of ad variations over the period of your campaign to reduce ad fatigue
  • To increase conversion rates, we use different images in the ad creative and the lead form in order to spark interest. Avoid sending CGI or lifestyle imagery as users are less likely to click-through and convert on these ad types
  • Provide at least 2 ad copies with a maximum of 250 characters. Mention the price and location in the first two lines of the ad copy
  • Supply additional information from the ad description (either bullet points or a paragraph) to really "sell" the development in the final stages of the user journey

Pinterest

  • As standard, you should provide a minimum of 4 images for each campaign in .jpg/.png format - recommended image size 1000 x 1500px (Pinterest recommends 2-4 ads per ad group). This allows us to create multiple ads over the period of your campaign to reduce ad fatigue. One of the formats will be a multi-image layout
  • A headline can have a maximum of 100 characters
  • A subject line can have a maximum of 500 characters
  • The first 40 characters are what usually show up in feeds before the user clicks more. Users will usually see the first 50 characters when they click on your pin (ad)
  • UTM tracking

Google Display Network

  • As standard, you should provide an image file containing 4-6 GDN ad formats,
    OR,
  • A file containing raw images that we can use to create GDN ads from scratch
  • Creatives in .jpg/.png/.gif format
  • Recommended image sizes include: 300 x 250, 728 x 90, 300 x 600, 320 x 50, 160 x 600, 200 x 200
  • UTM tracking

 Note

If you require more information on booking a campaign or have other queries regarding campaigns, contact your Account Manager directly via email or phone

 

* Cost per lead - When a user submits a lead
** Cost per click - When a user clicks on your development