Note
This solution was formerly known as the product AdReach
Our remarketing solutions enable you to target our highly engaged Zoopla audience and promote your developments while this audience is browsing other platforms, i.e. Facebook and Instagram. You can also access new audience segments (i.e. additional FTB's, vendors) that are targeted based on their onsite behaviour and preferences.
You can choose where you want your remarketing to appear across our available platforms:
- (Meta) Facebook and Instagram: Enjoy the prestige of a social media presence co-branded with a household name and benefit from the best of both worlds: Facebook’s reach combined with Zoopla’s data
- Pinterest: Showcase the lifestyle of your development to highly relevant homemovers, on a home-focussed, visual-first platform, where they’re actively seeking content
- Google Display Network: Benefit from the best of both worlds: reach across millions of websites, news pages, blogs, and Google sites like YouTube, combined with Zoopla’s data.
This article includes:
- Why use remarketing solutions
- What's included with remarketing solutions
- Purchasing remarketing solutions
Why use remarketing solutions
There are many benefits to be gained by leveraging social media and using Zoopla data. You can build out your audience around those who've, for example:
- Searched for properties within a specific budget
- Searched for a property to buy in a specific location
- Visited Zoopla
- Checked the value of a specific property
- Submitted leads on Zoopla identifying themselves as 'looking to buy'
You can be sure that you'll be targeting highly relevant buyers that have viewed similar properties to those that you are marketing.
What's included with remarketing solutions
Previously, as part of AdReach, we had a variety of advertising channels including:
- Facebook Lead Generation (CPC)
- Facebook Lead Generation (CPL)
- Facebook Click to Website
- Facebook Event
- Pinterest Ads
- Google Display Network
We've now revised and simplified our advertising channels into the following platform offerings:
| Advertising platforms | Purchase method | Description |
|---|---|---|
| Meta (Facebook/Instagram) | Fixed budget of your choice for cost transparency, OR, Cost per lead* basis for a guaranteed delivery of leads that you want to achieve/Cost per click** basis for a guaranteed number of clicks that you want to achieve |
Benefit from Facebook and Instagram's social media presence and reach. Combined with Zoopla's data, you can retarget site visitors that have expressed interest in properties within your price range and in your area, to drive leads for your development. Leads will then be delivered directly to ZooplaPro
|
| Fixed budget of your choice for cost transparency, OR, Cost per click** basis for a guaranteed number of clicks that you want to achieve |
Pinterest is a platform used for finding ideas such as home and style inspiration, via image based cards known as Pins.
|
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| Google Display Network | Fixed budget of your choice for cost transparency, OR, Cost per click** basis for a guaranteed number of clicks that you want to achieve |
Benefit from the reach of 90% of internet users worldwide across millions of websites, as well as Google properties like YouTube, Gmail and Search - and combine that reach with our data |
For more information on Booking a remarketing campaign, click here.
Purchasing remarketing solutions
If you wish to purchase our remarketing solutions for your development, you can either:
- Contact your Account Manager directly via email or phone
- Complete the form here and a member of the team will get back to you
* Cost per lead - When a user submits a lead
** Cost per click - When a user clicks on your development