Featured Developments and Home of the Week are solutions you can use to boost your listings. It increases the exposure of your developments by pushing them higher up our search results. Feature all available plots or use Home of the Week to promote a single plot.
It can also aid in building your development's brand in your target local area, by featuring your listings and brand in a prominent position to users that are searching there.
This article includes:
- What's included with Featured Developments and Home of the Week
- Purchasing Featured Developments or Home of the Week
What's included with Featured Developments / Home of the Week
Home of the Week enables you to highlight a specific property and Featured Development rotates your stock to put your listings in the spotlight. So whether you have developments and/or properties that could benefit from a boost, or if you're trying to market in a very competitive area, either product can help by pushing your listings higher up the search results.
As part of this, you'll receive:
- A Highlight or Property of the week badge, giving your property more of the spotlight
- Our data shows potential increases of up to 170% in impressions, 215% in clicks, and 64% in email leads compared to standard listings*
Featured Developments can be activated with your account manager and works as below:
- On rotation - Rotate all of your developments properties and showcase them at the top of listing search results pages positioned in the 2nd slot with a Highlight badge, during the phases of your development
The original listing also stays in the search results at its 'normal' slot, which means each featured listing is showcased twice on the website.
Home of the week can be activated with your account manager and then manually applied to your chosen property.
- By property - Pick a property of your choice to feature at the top of listing search results pages positioned in the 1st slot for a week with a Property of the week badge. This method is a great way to guarantee extra exposure and impressions to accelerate the sale of any slow-moving properties or those with a recent price reduction
Purchasing Featured Developments or Home of the Week
If you wish to purchase the Featured Developments listing solution for your development, you can either:
- Contact your Account Manager directly via email or phone
- Complete the form here and a member of the team will get back to you
You'll need to specify the applicable development, outcode, and start and end date.
*Zoopla internal data - Q3 2025 testing