Boosting your brand with In-Search Ads

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In-Search Ads is an ad format that will be served on the Listings Search Result Page (LSRP), in line with listings. The adverts are built and managed in-house by Zoopla to match the look and feel of the Zoopla website, meaning no design costs for you.

In-Search Ads can be used to promote your development and services to a targeted audience, with ads appearing exactly where property seekers are focusing their attention.

This article includes: 

Benefits of In-Search Ads

 

In-Search Ads brings with it a host of benefits for your development. Using In-Search Ads, you can:

  • Maximise the visibility of your development and services as the ad is positioned on the most visited page of the Zoopla website (on average, the Zoopla Listings Search Results Page is viewed 120M+ times each month). There are 5 slots available per page and this increased amount of creative space means there's plenty of opportunities for your ad to be showcased

  • Be seen by a highly attentive audience and promote yourselves with greater targeting capabilities

  • Save money as the engaging adverts are built in-house and managed by Zoopla, meaning no additional cost to you. It also brings a level of consistency as by using our template, the ads match the look and feel of a listing on the Zoopla website, bringing higher user engagement thanks to a less disruptive ad experience

 Best practice

Once you've decided on your ad campaign objectives, think about the core area where your target buyers come from and use In-Search Ads to target areas relevant to your campaign

 Did you know...

You can combine the power of In-Search Ads with other portal enhancements:

  • When using In-Search Ads to promote your development or services, Area Sponsorship will help maximise your reach further on the most visited page on Zoopla
  • When using In-Search Ads to promote coming soon developments, AdReach will help extend your reach to high-intent buyers by pinpointing your ideal audience of property seekers, based on their onsite Zoopla behaviour and preferences

Ad assets

In order for us to build your adverts to your requirements and get them online quickly, we require certain creative assets to be submitted. These include:

  • An image (430px x 310px)
  • Your logo (146px x 72px)
  • A headline (maximum of 40 characters)
  • A description (body text, maximum of 65 characters)
  • Features (i.e. bullet points, maximum of 40 characters)
  • A call-to-action (maximum of 35 characters)

 Best practice

  • Use a high quality, eye catching property-based image that is relevant to your text and call-to-action. We've seen that images of the kitchen receive a higher number of search clicks
  • Add a catchy headline and an engaging call-to-action that is relevant to the ad text. Consider the language you use such as the use of action verbs and think about what you can offer property seekers (i.e. a free booklet, or first time buyer incentives)
  • Stand out by using the description and features to differentiate yourself from other developers and their developments by highlighting what makes you unique and showcasing statistics

 Note

Contact your Account Manager to discuss and agree your ad campaign objectives and expectations.
For more information on In-Search Ads on Zoopla Advantage, and to book a consultation with your Account Manager, click here

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