How you can get more leads by having a great listing


We always want to help you to optimise your listings to ensure you receive quality leads, and to drive the best results for you.  This article outlines some of the key things you can do.

This article includes: 

Stay ahead of changing demand trends to get your listings seen by serious buyers

Demand patterns have a big impact on how long properties take to sell.  For example, demand for properties with outdoor space has increased significantly.  So, even if the property doesn't have a garden, think of all the things a buyer might search for when looking for extra space, and add them to your listing.  This could be an additional reception room that could act as an office for those working from home.  Add in any potential to extend, balconies or proximity to surrounding rural areas. Stay ahead of the current key search terms local applicants are using by visiting In Your Area on Zoopla Advantage.

Increase the quality of your applicant leads by adding photos and a floorplan

Our research has found that listings with a floorplan and 6+ photos get more search clicks from the listing search results pages than those that don’t.  Add the optimum number of high quality and accurate photos to show the key spaces.  Right now, the kitchen and the outdoor spaces make a big impact on post-pandemic space hunters.

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Listing checklist - Ensure you're not missing any information

Best Practice for virtual tours

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