Best Practice for your Development Profile

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Having a complete Development Profile section is a great way to promote your site to potential customers. If a customer views one of your listings and clicks through on the development name they will be able to find out more about your development and the area surrounding it. 

In an increasingly competitive market, it’s never been more important to capitalise on this opportunity, to sell your business and services to potential customers, and stand out against other developers in your area.

This article includes: 

Development Description

Description - The full description allows you a 2000 character limit so you have plenty of space to shout about who you are, what your values are, whether you are an independent or a local development that’s part of a regional network.  Emphasise the services that you offer - do you specialise in marketing certain types of properties for example shared ownership or Help To Buy.
As potential customers want to know more about the development and the surrounding area, this is a great opportunity to showcase all of the benefits of both. 

Opening hours

Adding in your site Opening hours will show when you are available, setting the expectation that, should a consumer prefer the traditional face to face approach, the development will be open and a member of the team will be available to speak to them.  Should a consumer have a query, whether it be through Zoopla, or via a phone call or email, it also acts as an indicator as to when they can expect to hear back from you.

Photo & video

Add a photo and / or video of your development to help give consumers an idea of the area and development you are selling. Videos added to development profiles will show across all listings as a development video. Adding development videos alongside a property video in each listing gives potential customers a greater sense of the development as a whole and can help to persuade them to contact you.

 

Related articles:

Completing your Development Profile

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