Best practice for using Zoopla Advantage to benefit your business

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Using Zoopla Advantage regularly will keep you up to date with property insights, industry research, market statistics, and best of all it's completely free to use!

This articles covers some of the ways you can leverage Zoopla Advantage to gain industry trusted market insights and how you can use these insights to benefit your business.

Some key outcomes of following this advice:

  • Learn how to stay ahead of industry news and trends
  • Understand how knowing the industry news and trends can be used for your business

This article includes: 

News and trends

In the News and trends section, you'll be able to find many written articles about the property market. You might want to look for your region specifically or as a more generic view, but regardless you'll have an overview of what's happening in the market.

You can also access the House Price Index Report from this page. This is a very good way of staying ahead as there are regular report updates. Whilst more detail is covered in the section below, to provide you with an example of the diversity of information, you might want to learn what new rules are coming in for estate and letting agents. You might be looking for figures in your region, at which you'll be able to find several reports on this. For a more yearly look, we have the Cities Index report which may be beneficial. The varied options allow you to keep ahead of your competition and to convey what you have learned to your customers.

In Your Area

The interactive Zoopla In Your Area map will help you understand the housing market performance in your area by surfacing local area insight, to drive leads.
For more information on Zoopla In Your Area, click here

Again, this is another great way of staying ahead of your competition as it allows you to keep abreast of the trends in your area. These figures are updated regularly and can be used in many different ways, for example, they may aid your valuations or interactivity with your audiences on social media. It's up to you if and how you choose to use the figures for your business and whether you publicise them.

Let's say you're an agent from Bournemouth. You can find what you're looking for by typing the first part of your outcode 'BH'. You can then see that detached properties are in demand the most. Detached homes have 596 transactions which is more than other property types.

If you're a letting agent in Bournemouth, you could say rental prices have grown 2% year on year. You and your staff can use this on telephone conversations with new or existing vendors or landlords. You could also use these numbers during market appraisals.

If used correctly, this could help to build trust and credibility for your brand.

House Price Index Report

To provide you with more detailed analysis, it would be beneficial to download the House Price Index Report. This HPI report is updated monthly and shows you national statistics, which are also broken down into 20 different cities in the UK property market. This is a great report for building credibility and trust in your brand, and it could stand you apart from your competition because you'll be able to have more in depth conversations with your vendors or landlords.

It also gives you a good idea on how the market is performing. If you've seen a change in the market, for example, a decrease of applicants over a certain period of time, the report may be able to come up with a possible reasoning to this.

As all the figures can be shared, you can use them to engage with your customers. If you're selling lots of properties, why not post on your website or social media that UK house prices are growing 3.9%. The call to action being a market appraisal to encourage an instruction. 

Rental Market Report

The Rental Market Report is industry trusted data that's produced quarterly. This is another great report you can use to engage with your customers for marketing purposes and for conversations with your landlords. The report is powered by Hometrack who are trusted by the top 85% of UK mortgage lenders. The report is structured very similarly to the House Price Index Report but as the title suggests, it's just focused on the rental market.

How would you use this data? Let's say for example, you're a letting agent based in Liverpool and you're speaking to a potential new landlord who is thinking of letting their property. After looking at the Rental Market Report, you'll be able to identify that it takes on average 13 days to let a property in that area. Therefore, you could suggest that the rental market is relatively quick in comparison to other cities and there has been an annual change in rent by 2.1%. Promote how good a time it is to let a property.
You could gather that there's a good chance for you to gain more applicants for your agency. Therefore, you might want to post on your website or social media about how quickly properties are renting in Liverpool and that it would be good for applicants to register with your agency now for new instructions.

In Summary...

How could you use these reports for your business? Well, this is a great way to stay ahead because other agents in your area might not know of the market news, reports, or trend offerings, helping you be more informed than your competition. You'll be able to write your own blogs/articles on these subject matters tailored for your area, and it could be a good way of starting to engage with your audience on social media for example.

 Note

During this article, there has been a focus on marketing but there are other ways in which you can drive more traffic to your website. One way is via the use of additional portal enhancements such as Area Sponsorship.
For more information on Area Sponsorship on Zoopla Advantage, click here

All data used in the article is from Zoopla Advantage and is up to date at time of publishing.

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