The Performance overview gives you a high level overview of your status and performance with Zoopla during a given time period. It’s a central place to gather some key reporting information about your properties, such as the number you have listed, and the leads you're generating.
- When it comes to using Performance overview, it's advisable to set some time aside in the diary whether this be daily or weekly, just to closely monitor your performance as a development. If you cover multiple developments and one particular site is outperforming the other in a particular catchment area, look at implementing any changes that could bring parity inline to increase the performance. You might consider following the same advertising methods that they have in place, for example
- See how many of your properties are Premium Listings and if there are any not showing as Premium, consider upgrading them to give your properties the best possible exposure
- Have a look at the total listings you have in your specific outcodes to see where most of your activity currently is. We recommend checking regularly to see which outcodes you aren't so prominent in and use this information to target areas for future marketing campaigns
- Print the Performance overview to aid in discussions during your development meetings or save as a .pdf to send it to your team members