Boost your brand using Premium Listings

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Premium Listings magnify the features and selling points on the property that you especially  want your customers to notice.  You can add 4 additional photos to your listing preview, and a play icon, which enables greater video visibility(should you have one).  Both are accessible before customers click through to the full listing. This is packaged into a larger listing card and marked as a Premium listing, which ensures that your listing gets attention.

By upgrading a property to a Premium Listing, you are able to:

  • Enhance a property listing's presence in search results with a 20% larger listing card
  • Show four additional photos which appear in the search results

 Note

  • Developers receive unlimited Premium Listings from the Gold and Platinum packages
  • Listings must have at least 3 images and a 200 character Full description to be eligible to become premium
  • Premium Listings last for 12 months or until the listing is removed from the site
  • Once upgraded, it will show as a Premium listing across all brands on desktop and mobile

This article includes: 

Upgrading a property to a Premium Listing

To upgrade a property to a Premium Listing:

  1. Log in to ZooplaPro
  2. Click the Manage listings tab
  3. Click the relevant property category, for example, Residential sales listings
  4. In your property listings, find the property you would like to upgrade to a Premium Listing and click Upgrade
    1. Alternatively, you can upgrade multiple properties in one go.  Click the tick box individually next to each property
    2. Click Upgrade
  5. A confirmation window appears.  Click Confirm Upgrade
  6. The property now appears on Zoopla as a Premium Listing 

In ZooplaPro, your property listing now displays with a PL icon that overlays the image.  This acts as confirmation that it's been upgraded, and it’ll remain as a Premium Listing for 12 months.

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 A Premium Listing as seen in ZooplaPro

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 A Premium Listing as seen in Zoopla search results

Editing a Premium Listing

  1. In ZooplaPro, click the Manage listings tab
  2. Click the relevant property category, for example, Residential sales listings 
  3. In your property listings, find the Premium Listing property you would like to amend and click Edit
    1. Alternatively, you can edit multiple properties in one go.  Click the tick box individually next to each property
    2. Click Edit PL
  4. A separate window appears where you can select the alternative property highlights that you wish to promote.  Click Apply
    1. If you are selecting property highlights for multiple properties, the features chosen will apply to all the properties

The property highlights should clearly reflect what a user's keyword searches might be, therefore increasing engagement and an increase in Search clicks to the property listing.

 Best practice

  • You should regularly update and change the order of your property images to help keep your listings fresh

For more information on How to add photos to a listing, click here
For more information on How to change the primary photo on a property listing, click here 

 

 Note

If you wish to purchase the Premium Listing portal enhancement for your development, contact your Account Manager or Member Services.  You can either email newhomes@zoopla.co.uk or, click Submit a request below and complete the contact form

 

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