Area Sponsorship is a cost effective way of promoting your brand and development to a much wider audience in locations where you would like to raise your profile. Area Sponsorship identifies applicants looking for a property in certain outcodes, allowing you to advertise to them in a targeted manner.
Area Sponsorship allows you to advertise more strategically, bringing attention to any special offers or services. It’s also a great opportunity to generate brand awareness, and drive traffic to your own website.
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Area Sponsorship allows you to create an advert which showcases your brand ahead of the competition, and captures the attention of potential applicants in your chosen locations. By sponsoring an outcode, or multiple outcodes, on Zoopla, you can position your advert on specific sections of the website, for example, on the For sale, To rent, House prices or New homes pages, in order to target the most relevant audience for your business.
If a consumer searches on Zoopla using a place name which covers more than one outcode, the Area Sponsorship advert displayed to them will be a single advert belonging to one of the developments who has Area Sponsorship for one of the outcodes in that place name. The adverts will also be rotated
Your advert is yours to show off - it can contain your company branding, images and messaging of your choice. It can then link out to any landing page you choose, for example, your website homepage, your valuation enquiry page, or any other location you choose.
When a potential applicant searches the area that relates to the outcode you’ve sponsored, your advert will appear prominently on all the search results pages.
Please see our Ad Specifications here.
You can refresh your design as much as you want - regularly update your advert and review how it displays to ensure that you are always promoting your current and most relevant marketing messages. Linking your advert to pages that specifically relate to your messages will help you to gain maximum impact.
- A placeholder image which utilises our internal creative template that contains the outcode you've booked, company name, and a link to your website, will be used and set live if the creative has not been received from you (example below)
- Please be aware that sound cannot be added to your adverts
Area Sponsorship brings with it a host of benefits for your brand and development. Using Area Sponsorship, you can:
- Dominate the search results page, and be seen by a highly engaged and targeted audience, in a cost effective way
- Control your message, using it as an opportunity to direct traffic to your website
- Stand out from your competitors as the only development showcased in your area
- Flexibly choose which of your services to promote
Did you know...
You can combine the power of Area Sponsorship and In-Search Ads to increase your brand awareness in your local area
For more information on Boosting your brand with In-Search Ads, click here
- For more information on Area Sponsorship on Zoopla Advantage, click here
- To find out if Area Sponsorship is available in your area, or for any other enquiries, please contact your Account Manager