The importance of using floorplans

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Floorplans have always been important for developers, but since the first lockdown changed home movers' search habits, they're more crucial than ever.

With your customer base regularly viewing properties at home before considering a site visit, floorplans are a vital way to help them really understand the size of a prospective home. 

Measuring listing performance on site in the second half of 2021 showed us that sales listings see a 14% increase in search clicks if they have a floorplan. Once they've tempted users to click on your listings, floorplans can highlight key features like fitted wardrobes and kitchen layouts.  User research also told us that floorplans show the flow of a property in ways that's very difficult to achieve through photos alone.

 Note

If floorplans really aren't an option for you at the moment, using virtual tours is a great way for you to show the layout of a property, marketing suite or show home in the best light.  Check out our guide to virtual viewings for more information

Related articles:

Conducting virtual viewings

Best Practice for virtual tours

Adding videos and virtual tours to listings via ZooplaPro

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